SEO Guidelines: Using 'Mass Submission' Tools

Introduction & Background

One of the most important and misunderstood concepts when using ANY mass-submission tool is that you need an underlying SEO strategy and proper understanding of the mechanics of what you're actually doing...

Put it this way: Would you honestly expect to go out and buy a new Ferrari, only months or a couple of years after learning to drive, and then take it out on the highway and slam your foot down as hard as you could, hanging on tight till you reached top speed - ignoring any road signs, turns, traffic or obstacles in the way?

Of course not... You'd crash and burn very quickly. But this is how most people treat SEO tools...

...They fire it up and say "Wow, look how many submissions I can do! Let's do ten this week and really get things moving!" And then wonder why their rankings go through weeks of Google-Bounce, and sometimes even get penalised.

You have to understand the process behind the tools you're using - and the huge positive & negative effect they can have on your rankings. Realise that if a tool has the ability to swell your rankings, it also has the ability to do damage. Now, the horror stories you may hear about de-indexing and Google Slaps etc are usually for lots of combined factors, so a couple of link blasts aren't likely to do any long term damage, but the underlying principle is that you need an ongoing strategy for regular and consistent link-building that swells as you go, without huge spikes and troughs. And you need to be diverse in terms of link-types/platform, IP, anchor text and domains.

NOTE: De-indexing usually only happens where a site is doing massive outbound linking (link farms) or where there is a combination of negative factors like: Very low quality content and layout, linking to and from 'bad/spammy neighbourhoods', and bad advertising/legal practices etc. Penalisation normally happens from over-optimisation of keyword terms, and usually only affects those specific search terms. i.e. You've built hundreds or thousands of links to a new site, all with the same exact anchor text, which is also in the site URL (An EMD/PMD - or Exact/Phrase Match Domain), and it's in the Page Title, H1 tags and loaded into the content too. This is the ideal example of a newbie mistake in online marketing; thinking that more is better. A 'Google Slap' is the industry lingo for either a broad sweeping change/update in their algorithm which affects a lot of sites, or when a single person/business gets hit by Google for practices they consider outside of their TOS (Terms Of Service), and this is often associated with the AdSense program and AdSense sites.

It's Time To Study At The 'University Of Diversity'...

As a general rule: With ANY mass-submission system, you need diversity in EVERY area...

So as an example, you need massively varied (spun) content & titles which are not over-optimised (this is exactly what our Title-Builder and Spinning tools avoid.) You then need a wide variety and mix of anchors texts (what our Link Coder does for you.) And finally, you need to use multiple domains/pages for a full blast/run.

If you only have 1 site with 3 pages, then start with a much smaller blast, or drip-feed it over a couple of weeks. If you have several sites with multiple pages then feed them all into the Link-Coder so it randomly builds links over a wider area, and reduces the 'footprint' of that submission. This also effectively slows down your links to a single point source.

If you have 10 sites with 10 pages each, then it's MUCH better to put them all into the Link-Coder and do 10 runs with them all, rather than do 10 individual runs (one for each.) This mixes up the submissions/articles/content and linking much more - and also makes it more gradual/stepped - i.e. natural!

Of course, we're talking about people new'ish to tools here: Not someone with a PR5, 4 year old site that's been getting thousands of links per month for years. But if you're in that position, then you should understand these concepts already.

  1. ALWAYS build deep-links: NEVER just build links to your home/money pages. And build multi-tiered links to those 1st tier links.
  2. ALWAYS use diverse anchor texts; with a wide range of phrase-matching long-tails, URL/Domains & generic terms. Ideally, you don't want more than 1/3 highly-mixed and diverse phrase-matched/long-tail anchors. This leaves approx. 1/3 for other mixed/generic anchors, and 1/3 for naked/URL anchors.
  3. ALWAYS seek to build consistently and across a wide range of platforms: Use articles, 2.0's, forum posts and profiles, bookmarking, directories, blog networks, social media, commenting, news/press releases etc.
  4. Take 'baby-steps' at the start - and test, measure and learn as you go. You can always ramp-up your efforts - but you can't usually go backwards or reverse mistakes once they're made.
  5. DON'T blame the tools if you ignore these steps and blast thousands of spammy links at a new domain. That's like buying the Ferrari we discussed above - and then blaming them for your dangerous and thoughtless behaviour. It's YOUR responsibility to protect your business!